Increasing your sales is just a few clicks away.

Marketing Analytics

Understand what works and what doesn’t when it comes to your marketing efforts. Gain accurate analysis of your campaigns or seasonal events, and learn which KPIs are being impacted by your efforts.

Predictive Analytics

Our predictive analytics learn your business and help you understand how it’s impacted by events like a competitor’s opening, holidays, promotional events, or major weather patterns. Our system uses trackable data and machine learning to identify trends and predict future outcomes.

Test and Control

Data captured from multiple sources allows you to test and evaluate different aspects of your business and marketing, providing you with the most effective means of making decisions about promotions and specials.

Data Security

Because Marketing Vitals is SOC 2 Type II and PCI compliant, it offers the same level of security as your own bank, so you can rest easy about the security of your data.

Integrated Data

Our solution integrates into over 50 transactional data sources tied to each customer's journey. Using this data, Marketing Vitals creates dynamic and easy-to-follow charts, graphics and short stories to guide your marketing and sales strategies towards higher earnings.

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Customer Behavior



Guest Frequency and Preferences

Our guest analytics use multiple sources of data to learn about your guests’ visit frequency and preferences, helping you to detect patterns in your guests’ behavior and capitalize on that information. Daily sales and attendance frequency updates for new and returning guests to help you determine what drives guest frequency and how much of your business actually depends on repeat customers.



Menu Optimization

Menu analysis gives you a better understanding of your customers’ dining preferences, how they affect menu performance, and how you can optimize your menu accordingly. Predictive sales and attendance analytics guide your menu offerings, both in terms of the options you choose to serve and how you price them. See which menu item combinations work best, and how you can reposition your menu items for maximum effect.

Pricing Strategies

Our segmented and predictive data allows us to generate price increase suggestions for different menu items using sales patterns from the last 10 weeks. This allows you to safely increase prices while minimizing the effect on price-conscious guests. You’ll have a deeper understanding of how your pricing impacts your guests’ decisions when ordering.

Team Impact



Performance Based Ranking

This analytic gives you visibility into each team member’s performance and ranking to help you optimize your sales by selecting the right team member, on the right day, at the right time.



IncentivizeMe!

IncentivizeMe! allows you to easily create employee contests and track the results with a few simple clicks. Prior to the contest, you’ll get a report on your projected sales impact. Once the contest is completed, you’ll get a report on the final sales impact.

Playbook

Playbook fuels sales growth by identifying underperforming team members and pairing them for training with a high-performing teammate.

Integrations

Marketing Vitals integrates multiple data sources to provide a holistic view of your business and your customers.

Data sources include POS, Reservations, Loyalty, E-club, SMS, Online Ordering, Mobile Apps, Credit Card Merchant Data, Surveys, Coupons, Direct Mail, Wifi & More!

We are routinely expanding our integrations. If you don’t see your vendor here, we are open to exploring it as a new addition.

POS Systems

  • Aloha
  • Appetize
  • CBS NorthStar
  • CTUIT
  • Digital Dining
  • Focus
  • MaitreD
  • Micros 3700
  • MicroSale
  • MIRUS
  • MyMicros
  • Par: Heritage
  • Par: Brink POS
  • POSitouch
  • Restaurant Magic
  • Revel
  • Rista
  • Rpower
  • Sapaad
  • Speedline
  • Squirrel Systems
  • Task
  • Toast
  • Xpient Solutions
  • Aloha
  • Appetize
  • CBS NorthStar
  • CTUIT
  • Digital Dining
  • Focus
  • MaitreD
  • Micros 3700
  • MicroSale
  • MIRUS
  • MyMicros
  • Par: Heritage
  • Par: Brink POS
  • POSitouch
  • Restaurant Magic
  • Revel
  • Rista
  • Rpower
  • Sapaad
  • Speedline
  • Squirrel Systems
  • Task
  • Toast
  • Xpient Solutions

Additional Systems

  • Aloha Systems
  • Blackbox Intelligence
  • Elavon
  • Fishbowl
  • Heartland
  • MerchantLink
  • OLO
  • OneDine
  • OpenTable
  • Paytronix
  • Punchh
  • RRT
  • SlipStream
  • SMG
  • TicketSoft
  • Vantiv
  • Vibes/WorldPay
  • Vista BoxOffice
  • ZipScene
  • Aloha Systems
  • Blackbox Intelligence
  • Elavon
  • Fishbowl
  • Heartland
  • MerchantLink
  • OLO
  • OneDine
  • OpenTable
  • Paytronix
  • Punchh
  • RRT
  • SlipStream
  • SMG
  • TicketSoft
  • Vantiv
  • Vibes/WorldPay
  • Vista BoxOffice
  • ZipScene

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