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See why 100+ restaurant brands around the world trust us to help them.

Why Us?

Discover

What makes your customers tick, indulge, refrain, and return. Discover what makes your employees up sell, impress, or disappoint. Discover how the seasons, holidays, menu, and staff generate revenue or drain cash. Discover hidden reserves of potential, and efficiency hacks. Discover how to turn data into dollars and pain points into growth.

Incentivize

Your staff to work smarter and incentivize your customers to become your biggest fans. Incentivize the best use of your resources and the most optimal functioning of your marketing and sales. Incentivize your whole operation to generate positive momentum.

Grow

Your business, grow your ROI, and grow your peace of mind. Grow the ability to know the difference between a hunch and clear cause and effect. Grow a team, empowered by statistical facts and systems thinking. Grow your brand, your reputation, and your number of satisfied guests. Grow from scrambling to scaling. Grow. Exponentially.

Is This You?


Restaurant Owner

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National or Global Restaurant Franchise

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Business Consultant or Restaurant Industry Partner

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Testimonials

  • “MarketingVitals is the dynamic business intelligence tool that we have been seeking. They truly do shrink big data.

    “The information has always been there, but the time and cost to extract beyond traditional reporting has been prohibitive.

    “MarketingVitals has shed timely light on information, and armed with this data and in concert with the intuitive nature of the tool we are making profit driven decisions at all levels of the company—from Marketing and Finance, to Operations and Human Resources.

    “For us, it’s a game changer.”

    Randy Dewitt
    CEO, Front Burner Restaurants

  • “We have completely changed up our media buys and product promotions for 2015 based on performance insights from 2014 results.

    “We’re going to get more impact for our dollars in 2015 because we can focus our spending and we’re going to save thousands of dollars on promotions that didn’t drive increased sales.

    “In addition, we’re seeing a positive trend in Menu Vitals on our Steak Dinners. The product is an incredible value, so we’re going to use that information to drive additional sales with a targeted marketing campaign.”

    Molly Voorhees
    President, Becks Prime

  • “MarketingVitals is the most powerful tool I have ever worked with for understanding the behavior and performance of our business, our coworkers and our guests.”

    Phil Crowley
    Vice President & CFO, Lawry’s Restaurants, Inc.

  • “The information and guidance that MarketingVitals provided when we were trying to make strategic decisions regarding our price increase was both eye opening and educational.

    “It changed my entire perspective and way of thinking and I can truthfully say after over a month-and-a-half of implementation, it has proved effective in achieving our profitability goals while retaining our loyal customers.

    “We will definitely have greater confidence in our approach for future price changes.”

    Fred Phillips
    Director of Operations, Taco Villa

  • “MarketingVitals is a fantastic tool for analyzing the effectiveness of our marketing efforts and gaining a better understanding of our guest’s behavior.

    “The platform is so robust, yet still user friendly, and their support team is incredibly responsive and really takes an interest in helping us grow our business.

    “I have come to rely solely on MarketingVitals for price sensitivity, profit tracking and team member productivity. It used to take me hours and hours to compile data from different sources to get the information needed to take the right action, and now it is all right in one place!”

    Meghan Vincent
    Marketing Director, Sea Island Shrimp House & Tiago’s Cabo Grille

  • “The MarketingVitals platform is the most significant leap forward in BI for the restaurant industry. I have implemented Cognos, Microsoft BI and worked with many other platforms including Microstrategy. They are all very powerful and provide great insights into the business. They also come with complex/expensive licensing and implementation fees. You have to work with various vendors, then define your metrics and build financial models to support and analysis you are going to do. With MarketingVitals, all this work is already done! The modeling and analysis are world class and built specifically for the restaurant industry. In addition, the implementation time for our 230 location restaurant chain was just under 45 days (instead of 6-9 months for a traditional BI tool) and the impact was immediate!”

    Read More ...

    John Laporte
    CIO, Logan’s Roadhouse

    “The MarketingVitals platform is the most significant leap forward in BI for the restaurant industry. I have implemented Cognos, Microsoft BI and worked with many other platforms including Microstrategy. They are all very powerful and provide great insights into the business. They also come with complex/expensive licensing and implementation fees. You have to work with various vendors, then define your metrics and build financial models to support and analysis you are going to do. With MarketingVitals, all this work is already done! The modeling and analysis are world class and built specifically for the restaurant industry. In addition, the implementation time for our 230 location restaurant chain was just under 45 days (instead of 6-9 months for a traditional BI tool) and the impact was immediate!

    “Our first project for the MV tool & team was to help us understand the impact of recent menu changes and how this translated to guest satisfaction and guest frequency. After Rom and his team helped us assemble the analysis and present this to our CEO, his only comment was “I have learned more about our business in the last hour than from all other sources over the last year”.

    “MarketingVitals is able to clearly show us where the opportunities for top line growth are. It also will track this activity as we proceed through implementation until we finally achieve the result. In addition to an amazing tool (designed to help a company identify the opportunity, find the best locations that are good representative test market locations, isolate the impact of the change and then finally measure the result) we have benefitted from the team at MarketingVitals (all restaurant experts) who have been very helpful mentors to our internal resources, training and coaching them through the process.”

    John Laporte
    CIO, Logan’s Roadhouse

Download Our White Paper

The Top 3 Ways Your Restaurant Can Increase Sales, Improve
Customer Satisfaction, and Increase ROI

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Upcoming Events

May
16
Wed
Marketing Executive Group @FAIRMONT HOTEL, Chicago
May 16 – May 18 all-day

MEG is a community of restaurant marketing professionals who are connected 365 days a year and come together every Spring. MEG raises the level of industry excellence by connecting, inspiring, teaching and challenging each other through the exchange of ideas, thought leadership and best practices.

May
19
Sat
NRA Show @McCORMICK PLACE, Chicago (Booth 5557)
May 19 – May 22 all-day

Come join Marketing Vitals at the annual National Restaurant Association Show. Learn about what big data can do for your business and how analytics can serve your ROI.

Free Demo


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